Mission Matters


The Rochester Branch of the American Association of University Women (AAUW) welcomes the opportunity to forward the mission of AAUW by welcoming new members and participating in diverse activities to enhance meetings and programs.  We have been increasing our visibility in local and online newspapers and promoting leadership by involving members in the various activities and programs the Branch presents each year.


The Branch is sponsoring,with full scholarships (registration/transportation), seven Oakland University -Rochester, MI  students to The National Conference of College Women Student Leaders (NCCWSL ‘16).  Members fundraised all year to support these female students who are involved in leadership positions in student activities.


Escape From the Science Lab: A Mother/ Daughter Night is our annual community event in cooperation with the Rochester Community Schools in Rochester Hills, MI.  The purpose of the night is to spark interest in science, technology, engineering, arts and math (STEAM) by making it fun for girls in middle school to participate in four hands-on science sessions with their moms, aunts or dads and to spike science career awareness.  The students explored ways to mix chemicals to release gases, to break down the colors in black magic markers, to connect playdough & a battery pack to light an LED and to match up puzzles pieces in pentominoes. After “escaping from the science lab”, cupcakes awaited all participants.  Over 135 people enjoyed our science evening this year.


Membership increased this year by 10% as the annual Garden and Holiday Parties, along with our cultural activities,  brought out a large number of guests who turn into excited members.  Other successful “new” member tactics the branch uses are online publicity and an updated website with a membership link and recruitment rewards (eg. Panera gift cards) for members who recommend interested women.


The Branch was proud to receive this fall the annual 2015 Diversity Award from the Rochester, MI Chamber of Commerce for its programs, emphasizing equity and diversity, which involved middle school girls & science, our “Woman of Significance To Me” 8th grade essay contest, our library checkout and tutoring participation at a Pontiac school and our member nomination for the 2016 Diversity Champion  Honor Role sponsored by the Race Relations and Diversity Task Force of greater Detroit to a woman who advocates against racism, prejudice and discrimination.  Branch AAUW materials were passed out to interested attendees at all these events.


The communications chair sends the local neighborhood papers, Community Lifestyles and The Rochester Post, information about our fundraising activities and programs. Write-ups and pictures in the local papers on these topics plus pictures of the 8th Grade Essay Contest winners are always exciting to see in print.  We also hope to publicize the NCCWSL Oakland University students’ experiences after their return from the June 2016 conference too.


The Branch Scholarship Committee partners with the Rochester Community Foundation to support the Branch’s  AAUW- NCCWSL scholarships (registration/travel ) to seven female  undergraduate college students at Oakland University.  The Barnes & Noble Book Sale, Meet the Authors Lunch, individual contributions to  “Charting the Course” and the Kroger Reward Program also helped fund these scholarships.


Supporting the AAUW Funds are important to the Branch.  It gave the 2015-2016 Educational Foundation a $1,305 contribution and the Legal Advocacy Fund $435 this year to support women’s education and advocacy.
The Rochester Branch is proud to be a part of the AAUW Mission.  For more information view our website: rochester-mi.aauw.net

SHARON POSTNIEKS     248/651-7337   spostnieks@yahoo.com     5/01/16